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Are proponents of Brand Authenticity actually pushing authenticity?
Brand Authenticity sounds great on paper, but advocates may be more self serving than they appear.
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Josh Parkhill
The Ad Agency Market Shift Part III:
With unemployment of 75%, in-housing & near shoring, agencies are the wrong middleman for film production.
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Josh Parkhill
The Ad Agency Market Shift: Part II
Turns out offering economies at scale is a bad way to run an industry. How agencies are uniquely vulnerable to disruption.
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Josh Parkhill
2
The Ad Agency Market Shift: Part I
Why the decrease in work has NOTHING to do with the economy. Brands are spending more on marketing than ever before, just not on creative or…
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Josh Parkhill
Best Budgeting Software for Commercial Bids
A Practical Rundown for Commercial Producers, Bidders, & PM's
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Josh Parkhill
Napolean and implications of scope
Using Napoleon as a jumping-off point to explore project-based concepts such as scope, modularity, and the nature of complexity, drawing parallels…
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Josh Parkhill
Suspension of Disbelief
The subtextual film logic of how it is we suspend disbelief, when we don't, and what happens when the filmmaker doesn't follow their own rules.
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Josh Parkhill
Incentive Structure of Film
What can a film not-go without? If the incentives are changed, how does the product change? And what makes the market more challenging than ever...
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Josh Parkhill
Incentive Structure of Television
Who's incentivized to create a television-production and how does that factor into what's created on screen. A recount of of production formats…
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Josh Parkhill
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