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The Ad Agency Market Shift: Part II
Turns out offering economies at scale is a bad way to run an industry. How agencies are uniquely vulnerable to disruption.
May 20
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Josh Parkhill
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The Ad Agency Market Shift: Part II
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The Ad Agency Market Shift: Part I
Why the decrease in work has NOTHING to do with the economy. Brands are spending more on marketing than ever before, just not on creative or…
May 7
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Josh Parkhill
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The Ad Agency Market Shift: Part I
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The Advertising Agency & the Myth of Intermediation
A creationist take that depicts how Agency, Brand, and Holding Company came to be.
May 1
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Josh Parkhill
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The Advertising Agency & the Myth of Intermediation
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