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Creative Market Shift
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Are proponents of Brand Authenticity actually pushing authenticity?
Brand Authenticity sounds great on paper, but advocates may be more self serving than they appear.
Jun 11
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Josh Parkhill
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Are proponents of Brand Authenticity actually pushing authenticity?
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The Ad Agency Market Shift: Part I
Why the decrease in work has NOTHING to do with the economy. Brands are spending more on marketing than ever before, just not on creative or…
May 7
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Josh Parkhill
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The Ad Agency Market Shift: Part I
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