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Creative Market Shift
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The Ad Agency Market Shift Part III:
With unemployment of 75%, in-housing & near shoring, agencies are the wrong middleman for film production.
Jun 7
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Josh Parkhill
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The Ad Agency Market Shift Part III:
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The Ad Agency Market Shift: Part I
Why the decrease in work has NOTHING to do with the economy. Brands are spending more on marketing than ever before, just not on creative or…
May 7
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Josh Parkhill
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The Ad Agency Market Shift: Part I
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Best Budgeting Software for Commercial Bids
A Practical Rundown for Commercial Producers, Bidders, & PM's
Feb 29
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Josh Parkhill
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Best Budgeting Software for Commercial Bids
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Napolean and implications of scope
Using Napoleon as a jumping-off point to explore project-based concepts such as scope, modularity, and the nature of complexity, drawing parallels…
Jan 30
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Josh Parkhill
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Napolean and implications of scope
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Suspension of Disbelief
The subtextual film logic of how it is we suspend disbelief, when we don't, and what happens when the filmmaker doesn't follow their own rules.
Nov 8, 2023
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Josh Parkhill
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Suspension of Disbelief
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Incentive Structure of Film
What can a film not-go without? If the incentives are changed, how does the product change? And what makes the market more challenging than ever...
Oct 25, 2023
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Josh Parkhill
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Incentive Structure of Film
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Incentive Structure of Television
Who's incentivized to create a television-production and how does that factor into what's created on screen. A recount of of production formats…
Oct 9, 2023
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Josh Parkhill
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Incentive Structure of Television
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