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Creative Market Shift
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Are proponents of Brand Authenticity actually pushing authenticity?
Brand Authenticity sounds great on paper, but advocates may be more self serving than they appear.
Jun 11
•
Josh Parkhill
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Are proponents of Brand Authenticity actually pushing authenticity?
framebybrand.substack.com
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Incentive Structure of Television
Who's incentivized to create a television-production and how does that factor into what's created on screen. A recount of of production formats…
Oct 9, 2023
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Josh Parkhill
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Incentive Structure of Television
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