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Are proponents of Brand Authenticity actually pushing authenticity?
Brand Authenticity sounds great on paper, but advocates may be more self serving than they appear.
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Josh Parkhill
The Ad Agency Market Shift Part III:
With unemployment of 75%, in-housing & near shoring, agencies are the wrong middleman for film production.
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Josh Parkhill
The Ad Agency Market Shift: Part II
Turns out offering economies at scale is a bad way to run an industry. How agencies are uniquely vulnerable to disruption.
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Josh Parkhill
2
The Ad Agency Market Shift: Part I
Why the decrease in work has NOTHING to do with the economy. Brands are spending more on marketing than ever before, just not on creative or…
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Josh Parkhill
The Advertising Agency & the Myth of Intermediation
A creationist take that depicts how Agency, Brand, and Holding Company came to be.
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Josh Parkhill
Incentive Structure of Television
Who's incentivized to create a television-production and how does that factor into what's created on screen. A recount of of production formats…
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Josh Parkhill
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